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Rules to Live By When You’re Thinking About a Site Redesign

August 29, 2013
Having a site that looks as great as it functions is more valuable than ever. Now that driving traffic is harder and search engines are more sophisticated, you need to make the most of every visitor that lands on your page--and that means having a great site. But what makes a great site?  More importantly, how do you know when it's time to redesign your website? And how do you go about doing it? More than ever, the goal of

The History of SEO Made Simple: The Evolution of Search Engine Optimization

August 25, 2013
In order to thrive in the highly competitive market that the organic search results pages provides, businesses need to get their site seen at the top of the SERPs—and that means strategic SEO and innovative Internet marketing. Search engine optimization is key for companies looking to grow their business to it's fullest potential by leveraging their online presence, but how did it all begin? When did SEO start? Why? And what’s different about it now? The Beginnings of Search It

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National Positions Launches Solutions Based Internet Marketing

August 19, 2013
National Positions is excited to announce our newest internet marketing solution designed to provide businesses with everything they need to stay ahead of the competition in today's ever-evolving, highly competitive and highly sophisticated online marketplace. National Positions' Solutions Based Internet Marketing program offers businesses the power to create custom campaigns built around the most adaptable and comprehensive services available. This innovative program provides businesses with the building blocks for success--from marketing analysis to SEO, content marketing to email marketing, social media to

How to Write Emails that Make Subscribers Want to Open, Read, and Act

August 16, 2013
When it comes to email marketing, there's a great deal of potential--for success, yes, but also for failure. An ineffective email won't only fail to incite action, but even worse, it won't get read, or even opened. If you want to create an email campaign that incites action, encourages engagement and drives more business--you need to start writing great emails. And here's how: 1. How to Write Emails that will get Opened Email is a phenomenal way of reaching out

The Keys to Creating Powerful Calls to Action

July 26, 2013
Driving traffic to your site is the first half of the online marketing battle, but it's definitely not all of it. And, with organic search becoming increasingly sophisticated, conversion is absolutely essential. If you think that having accurate, accessible Contact Us information on your website is enough when it comes to a calls-to-action, well, I hate to be the barer of bad news....but that's just not going to cut it. Calls-to-action are an integral part of a successful conversion strategy

Free eBook: How to Maximize Your Ecommerce Site with SEO and Social Media

July 17, 2013
Many of today's ecommerce sites have yet to tap into all the resources available to them--meaning missed opportunities and lost business. By leveraging the industry's top organic ecommerce marketing tactics, online retailers can get more exposure, more traffic, and more business. That's why National Positions and HubSpot have teamed up to write a new Free eBook on Organic Ecommerce Marketing, that gives e-tailers all the information they need to maximize their ecommerce site with Search Engine Optimization and Social Media marketing. In

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