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Chances are, you’ve been hearing a lot about Influencer Marketing and how it’s a powerful new spin on word-of-mouth marketing.  While there’s nothing we love more than waxing poetic about just how powerful influencer marketing is, we know that nothing speaks louder than great data.  We’ve combed through tons of data from some of the best marketing studies, surveys, polls and reports to find the stats that can help you decide whether it’s time to put the power of Influencer

Getting visibility online is key to generating new leads and growing your business. But most of the time, being successful online is more complicated than just upping your exposure. In order to really grow your business, you need to have a brand that's top-of-mind, one that customers will think of when it comes time to make a purchase, inquire about a service, or offer a recommendation to a friend. Whether it's to keep a loyal customer or attract a potential

Having a mobile friendly site is more important than ever, and this week Google's making that clear. Over the last week, Google has begun a mass email campaign aimed to alert webmasters if their sites have mobile-usability issues. What Does Mobile-Usibility Mean for Your SEO? If your site isn't mobile-friendly, Google wants you to know. Google starts off their email message by telling webmasters to “fix mobile usability issues found on [your website here],” explains that mobile-usability impacts a searchers mobile user-experience, and, most importantly: that the search engine will

Killer content is a powerful conversion tool, when used correctly. Understanding the psychology behind what your customers are looking for in that content, and how you can give it to them, is key when you're looking to get the most out of your content marketing. As human beings it is only natural to rush to judgment about all aspects of an online experience--especially when something is as subjective as content.  This desire to dissect and interpret reaches branded content as

Content marketing isn’t the next big thing. It’s the big thing. And with everyone today trying their hand at content marketing, creating average content simply isn’t going to cut it anymore. But what makes great content marketing great? What’s the difference between average content and phenomenal content? Unfortunately, great content has no one true formula, but there are a lot of common factors that all pieces of great content share. 1. Great Content Has a Purpose Great content takes us

If you've ever had the burning desire to express your search query in the form of an emoji, you're in luck. Bing has announced their algorithm will now officially be supporting the use of emoji characters as search terms in all English search queries. As most iphone users should be familiar with, emoji are are tiny images used to express common ideas, objects, and emotions. While emoji have been features on mobile keyboards for the past few years, they haven't