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Google has revealed significantly more about its local search ranking factors, and it's the kind of info you can immediately use to enhance your own site's local ranking. An expanded Google Help page lives up to its title, "Improve your local ranking on Google," as highlighted in Search Engine Land's April Fools' Day post. This is no joke, however. It's not so much about change--the same three local ranking factors as before are there--relevance, distance, and prominence. It's more about

You may never have heard the term Relationship Marketing, but I believe that once you finish reading this post, it will change your idea of how to sell online in 2016. We know that people buy from other people they trust and like. Well, selling online demands the same kind of trust, and trust results when you build relationships with visitors to your website. In this post we’ll look at how the new Relationship Marketing works online, and specifically, how to:

In one of our recent blog posts, we touched upon Marketing Automation and what the business community is saying about this unique system. In today’s post, we’re taking a deeper dive into a few key features and benefits of Marketing Automation and how it can help increase sales, generate more leads, and positively impact your return on investment. First, here’s a quick review of what Marketing Automation really is. We’ll glance over some basics and get familiar with one of today’s hottest

The close relationship between Facebook and Instagram now goes beyond the former owning the latter, to a whole new dimension, thanks to the new interface that allows more businesses to create self-serve ads on Instagram. Both entities have recently added e-commerce features with Instagram’s new “Shop Now” button, and Facebook’s “Buy Now” button, to help build their shares of ad revenue. The new Instagram ad options are accessed through Facebook’s ad management tools, and the features use the same targeting

Facebook comes in at number three among social media sites that correlate to a high Google search ranking. Clearly, it’s safe to say that raising your Facebook game should raise your Google rankings. However, Facebook has been gradually changing the rules of their game, which gives rise to important questions, like: what are the newest rules, and how can you use them to retain visibility and increase your reach through 2016? How many of Facebook’s 1.4 billion members are you

In the never-ending quest to understand how Google's ranking factors, we’ve noticed a recent study that clears up one long-standing debate within the SEO world. Evidence now shows that user behavior is an important piece in the ranking puzzle. (more…)