A new study by NetElixir will help you feel better about your SEO results. Shoppers are back to buying in this economy, it’s just taking them a longer time to buy. The study says that the time between getting online shoppers engaged and the actual purchase is a long time. Researchers believe that consumers are taking a longer time to actually make a purchase because they are doing thorough research online. They are price checking and gathering more information and reading reviews on products so they can feel secure in their purchase.
Researchers believe that due to the recession there is no more impulse buying and consumers are getting smarter about their online purchases.
The time from click to conversion has increased by 12 percent from 2009 to 2011.
What does this mean for your SEO? It means that your SEO Company is working for you, but it just may take some time to see your conversion rates grow. Don’t worry if you find that the process is slower than it has been in the past. You need to have some patience with the new way people are shopping. If you find that you aren’t getting any purchases you may need to revaluate keywords and strategies with your SEO company.