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When someone visits your site and then leaves without so much as clicking on a link or navigating to another page, it’s called a bounce. If your bounce rate or drop off rate is too high, you risk losing credibility in the eyes of Google, and your online visibility may suffer as a result. Whether or not you should fear a high bounce rate depends on your overarching goals and the purpose of each landing page. Perhaps you don’t want

These days, no matter where you turn, you’re bombarded with advertisements. Looking to check in on friends on social media? Say hello to that Facebook ad or promoted content. Researching a DIY project? You’re likely to be presented with advertisements from local contractors who can get the job done for you. Heading to the grocery store? Get your ears and eyes ready for radio and billboard ads. Advertising is overly abundant in our day-to-day lives. The average consumer is exposed

Unless you’re an online marketing guru, you may not know all of the ins and outs of search engine optimization (SEO). With ever-changing algorithms, it’s hard to know if your SEO tactics are still sound. The problem is that incorrect SEO techniques can jeopardize your business’s online visibility. Yet, even as SEO continues to evolve, it still stands as one of the most widely-used marketing strategies. Since this marketing strategy is used by most online businesses, it’s important to get

Many people browse through Houzz to get inspiration for their next remodel, but Houzz marketing can also be a powerful weapon in a business’s arsenal. The platform allows interior designers, architects, builders, remodeling businesses, furniture makers and more to show off their stuff, whether that be a modernist chair, an impeccably designed living room, or even a historical mansion. So how can you expand your reach and get maximum exposure for your brand? To begin with, you need to master

Chances are that your website is already compliant with W3C standards. These rules will typically suffice, but new accessibility standards have taken center stage. Meet the Web Content Accessibility Guidelines, also known as WCAG 2.0. WCAG 2.0 guidelines have been approved by top web developers, including those who have produced the brilliance behind CSS3 and HTML5. In this article, we’ll discuss WCAG 2.0 standards, as well as 7 things you can do to ensure that your website is on its

You’ve mastered the art of marketing automation. You use customer relationship management software to store personalized info. You have incredible email marketing software – MailChimp, Sharp Spring, or perhaps Litmus. You even dig deep into Google Analytics in order track your results and refine your strategy. Congratulations. You’re a marketing rock star. But what about mobile? Do you send push notifications? Do you know how to engage with your customers in real-time based on their current location? If not, you