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Offline Conversion Tracking Is Your Secret Weapon: Here’s Why It Matters Online conversion data doesn’t give you the full picture of who’s buying your products or services. Business happens offline, too. Someone might download a free eBook on your website but sign up for a service agreement in person. A homeowner might find a plumbing company via paid search but then call the company directly to schedule an appointment. A foodie might see a banner ad for a new product

SEO is not what it used to be—especially when it comes to content. There is no disputing that SEO rankings—and digital attention in general—are fueled by the content you create and distribute. Your content strategy is the backbone of your blog posts, articles, product descriptions, service pages, and the list continues. But all content is not created equal in 2021—not to your customers and certainly not to Google. Just a few years ago, as long as your content had the

Amazon SEO: Here’s How to Rank Higher on Amazon Searches Amazon now dominates product search online, even surpassing Google. Nearly half of all online transactions happen on Amazon, and searchers perform hundreds of millions of queries every month. This means Amazon sellers face more competition than ever. If you’ve been scratching your head about how to get your products to rank higher, you need to understand how Amazon’s search engine algorithm works. While Google’s and Amazon’s search engines share some

What We Know - Apple’s Impact on Facebook Ads This is what our team currently knows surrounding the impact this change (update) from Apple will have on brands/businesses currently running ads on Facebook. *Facebook’s Pro-Active Opt-in* In an effort to get ahead of the situation, Facebook will be implementing its own preemptive opt-in ahead of Apple’s own. This opt-in is to provide context to the changes being instituted by Apple and reduce the number of customers blindly opting out of

HAPPY NEW YEAR! That felt fantastic. “Hey, last year, see you never.” Well, that’s not entirely true...before we store “2020” in the cloud (and in our minds) in the “DO NOT OPEN” file, let’s take a look back at some of the lessons learned and successes earned during this complicated, uncertain year.  We reached out to some of our fellow SMBs, asking them to share the silver linings that came about during this often dark time.  We share these “wins”

In the final 2020 episode of our Digital Breakthroughs podcast, we wanted to shake things up with a guest host! This week, our own Director of Marketing, Matt Erickson, took the podcast reigns and put CEO Bernard May in the virtual hot seat. To close out the year, our CEO wanted to unveil a new strategic marketing framework that we use for all our clients so you, too, can add it to your marketing toolbox for 2021.   We call