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In case we all didn’t compulsively check Facebook already, Facebook has now removed any remaining barriers between us, and the latest status updates. This week, Facebook announced the launch of Facebook “Home,” offering a new home screen experience for Android phones, as well as their own Facebook branded phone, the HTC “First.” Because, really, who doesn’t want another excuse to check their Facebook page basically all the time? Facebook founder and CEO, Mark Zuckerberg, was excited to announce this new

Google wants, and has always wanted, to provide it’s users with quality content. That's why it’s not too far fetched to assume that there will be a day when the credibility of the author who puts out that content may matter just as much to Google as the content itself. And, now, it seems that day may not be very far away after all. What is Author Rank? Back in 2005, Google patented Agent Rank, which was designed to help

Google's Panda Update 25 has hit, and the big news is what's not going to be happening. While all previous iterations of the Panda Update have been manually released and announced, Google is now saying that Panda will be permanently rolled into the regular search algorithm changes and will no longer receive manual updates or public announcements. And while Google’s Matt Cutts had hinted that this latest Panda update might hit somewhere between last Friday, March 15, and this past

[caption id="" align="alignnone" width="500"]Technical SEO 404s don't just harm your rankings but your user experience, too![/caption] If you’ve been paying close attention to the SEO blogs, you’ve probably realized that there’s a lot of discussion of the growing importance of what’s known as “Technical SEO.” There are many interpretations, but we like to think of Technical SEO as the process of optimizing all of the little technical components that make the nontechnical experience of the user flawless and fluid, and

  Like it or not, the face of Facebook--it's News Feed--is changing. That means a slew of new changes revolving around Facebook's growing focus on the visual. This change is one of the biggest that the Facebook's News Feed has ever undergone. This new, visually-focused design is a direct result of the reality that, as Zuckerberg stated, about 50% of all News Feed content today consists of either photographs or some other form of visual content. What does this mean

While it may be tempting, measuring how many people open your emails is a fairly unreliable and irrelevant metric and doesn't tell you much about the success of your email campaign. The more important metric to be paying attention to? Click through rate. Measuring and analyzing the number of people who clicked onto, and through, your site as a result of your emails can tell your business a lot about what’s working and what’s not. Higher click through rates lead