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PPC may seem too expensive This is an assumption many of our clients have when they come on board. And true, if you're managing your ad spend poorly and getting no ROI...then yes, PPC is way too expensive. But anything in your marketing mix that isn't generating positive results is way too costly. After all, if your SEO campaign isn't delivering traffic and sales, wouldn't you consider that "too expensive?" It's about ROI, not spend. If you’re asking yourself whether

Rich snippets are quickly gaining a reputation as a highly effective, yet often overlooked, element of SEO with the power to improve your rankings, attract attention to your site in the search results, and drive traffic. That's nice...But what exactly, you might ask, is a Rich Snippet? Rich snippets offer your business the best shot at offering rich search results. How Rich Snippets Work and What They Do Rich snippets are coded pieces of information that help search engines understand

Why Does Google Hate Duplicate Content? Let’s say you’re looking for a new book to read. So you ask a friend for a recommendation. They suggest a popular fiction book. You start to read it, but it’s just not for you. You ask for another recommendation, and they hand you the same book you just rejected. Well, that’s… not very helpful. To Google, duplicate content is that book. It’s the same scenario, just instead of a friend handing you the

Content marketing is the most effective, and most cost effective, way of building links and boosting your rankings. Some industry experts, like Neil Patel, are even hailing content marketing as the "new SEO." Effective content marketing is quickly showing that, not only are there other options outside of building links manually, there are even better options. The lesson here? Quality over quantity. When you provide Google with substance of value, they provide you with lasting rankings. And while PPC is

We've all been waiting for the other shoe to drop. Well, another shoe has dropped. We're talking about another Penguin update here people. Since the most recent Penguin algorithm update which was recorded in October of 2012, it's been only a matter of time until Google rolls out another Penguin update. The first Penguin, which was designed to help Google crack down on sites spamming the search results, caused many sites, especially those that had been buying links or getting

Is paid search a necessary addition to your business’ advertising campaign? The answer varies for each and every business. Recently, eBay measured the pros and cons of a Google AdWords campaign for their incredibly popular online consumer-to-consumer business, with some not-so-positive results, prompting the Harvard Business Review to raise the question: Did eBay just prove that paid search ads don't work? While eBay might not have benefited from their own AdWords campaign, many businesses have had huge success as a