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In order to thrive in the highly competitive market that the organic search results pages provides, businesses need to get their site seen at the top of the SERPs—and that means strategic SEO and innovative Internet marketing. Search engine optimization is key for companies looking to grow their business to it's fullest potential by leveraging their online presence, but how did it all begin? When did SEO start? Why? And what’s different about it now? The Beginnings of Search It

National Positions is excited to announce our newest internet marketing solution designed to provide businesses with everything they need to stay ahead of the competition in today's ever-evolving, highly competitive and highly sophisticated online marketplace. National Positions' Solutions Based Internet Marketing program offers businesses the power to create custom campaigns built around the most adaptable and comprehensive services available. This innovative program provides businesses with the building blocks for success--from marketing analysis to SEO, content marketing to email marketing, social media to

When it comes to email marketing, there's a great deal of potential--for success, yes, but also for failure. An ineffective email won't only fail to incite action, but even worse, it won't get read, or even opened. If you want to create an email campaign that incites action, encourages engagement and drives more business--you need to start writing great emails. And here's how: 1. How to Write Emails that will get Opened Email is a phenomenal way of reaching out

Driving traffic to your site is the first half of the online marketing battle, but it's definitely not all of it. And, with organic search becoming increasingly sophisticated, conversion is absolutely essential. If you think that having accurate, accessible Contact Us information on your website is enough when it comes to a calls-to-action, well, I hate to be the barer of bad news....but that's just not going to cut it. Calls-to-action are an integral part of a successful conversion strategy

Many of today's ecommerce sites have yet to tap into all the resources available to them--meaning missed opportunities and lost business. By leveraging the industry's top organic ecommerce marketing tactics, online retailers can get more exposure, more traffic, and more business. That's why National Positions and HubSpot have teamed up to write a new Free eBook on Organic Ecommerce Marketing, that gives e-tailers all the information they need to maximize their ecommerce site with Search Engine Optimization and Social Media marketing. In

Recently, in the wake of the last Penguin update, we've been talking a lot about building quality, natural links in order to build out your online footprint, boost your rankings, and drive meaningful traffic. Google sees links as a sign of a site's relevance, and while customers aren't necessarily looking for links, or even your business, having links on today's most popular--and your industry's most relevant--sites is a great way to show search engines your value and drive searchers straight