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Big news in the SEO world. Google launched an entirely new search algorithm about a month ago - and nobody seemed to notice, until now. Google is acknowledging that it has launched what it calls "Hummingbird", not an algorithm update but rather a completely new algorithm altogether. That’s right, an entirely new system of sorting through, valuing, indexing, and ranking the world’s websites. Just to clarify, Google has not completely changed the way it ranks websites. Rather, as Google explains

Many of us have experienced the phenomenon once known as a Tupperware Party.  If you haven’t attended one yourself, you probably know someone who has. Hosted at the home of a female friend or acquaintance, they were gatherings where women could socialize over finger food while purchasing mass quantities of food storage containers.  The relaxed social atmosphere of the parties helped remove the direct “sales-y” feeling that had in past accompanied product purchases, and built a business that would ultimately

Organic search is one of the biggest ways that businesses today get found. And while the majority of searchers trust search engines like Google to give them the best results and more than 79% of customers trust online reviews as much as personal recommendations, those numbers tend to be lower when it comes to online advertising. Thankfully, though the numbers are still lower than traditional non-digital advertising, online advertising, including search ads, have risen in the ranks as one of

We all know that mobile is the place to be. We've all heard about the explosion of the mobile market, the need to expand into mobile-optimzied ads, sites, content, and more. We know that mobile users are on the rise, mobile users are on the go, and mobile users are more action-oriented. But what are your customers really doing on their smartphones? Where are they spending their time and what are they doing on those mobile devices? Its important businesses

When Google started offering blended search results--with relevant videos interspersed amongst their top search results--VSEO became a crucial element to successful online marketing. Because these results had click-to-play images and were often right at the top of the organic results, video SEO campaigns allowed businesses easy access to incredibly powerful exposure and helped brands of all sizes gain a whole new audience. Now, thanks to Penguin and Panda, diversity, relevance, share-ability and user-experince are at an all time high as

Having a site that looks as great as it functions is more valuable than ever. Now that driving traffic is harder and search engines are more sophisticated, you need to make the most of every visitor that lands on your page--and that means having a great site. But what makes a great site?  More importantly, how do you know when it's time to redesign your website? And how do you go about doing it? More than ever, the goal of