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Optimizing your checkout page is crucial if you want to increase sales and stop customers that are moments away from completing their purchases from jumping ship right in those crucial final stages of conversion. Shopping cart abandonment is one of the biggest conversion hurdles that e-commerce sites struggle to overcome. As an ecommerce site, it's ultimately your job to make it as easy as  possible for shoppers to purchase your products. Yet somehow, the average ecommerce site suffers from shopping

2013 has certainly been a year marked by tremendous change, for organic and paid search, and everything in between. In the past year, Google has evolved their search algorithms and their advertising platform, and made a number of changes that businesses, marketers and advertisers alike are all having to adapt to. Google's getting more advanced, PLAs are becoming more important, online advertising is becoming more competitive, ad copy needs to be more compelling, and the list goes on. It's an

It's been an eventful year and all of us at National Positions are so happy to have shared it with you. We're thankful for your partnership and we're incredibly proud to be able to help you keep growing your business each and every day. With so much going on in the world of search, 2014 is going to be a big year in digital marketing, and we're excited to help bring you new successes and give you the tools you

Analogies are awesome tools for furthering our understanding of any given situation, but when it comes to getting a firm handle on what can otherwise be fairly complex concepts like SEO and Internet marketing, they're incredibly helpful. That's why we're sharing one of our favorite SEO analogies to help you understand the basics behind Internet marketing and get to the root of what the best online marketing services set out to accomplish, and how they go about doing that. Internet

When Google rolled out Penguin 2.1 in October of this year, the algorithm update didn't just hit a huge number of sites,  it hit them hard. This fifth-edition of the search engine's infamous Penguin data refreshes was designed (as were it's predecessors) to root out web spam, and penalize poor quality link schemes, and promote sites with natural link profiles. Updates like these are the result of Google’s constant attempts to improve the results they provide their searchers. Google's goal

Whether you're a brick and mortar business or an eCommerce retailer, we're sure you all know that, well, it's that time of year again. It's time to break out the holiday decorations, get the pies in the oven, get your seasonal spirit on. This is your peak season.  It's the peak shopping season, which means--if you play your cards right--it should make it your peak sales season too. This is the time to drive new business and turn current customers