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Locking down your target market is only half the battle. The next step is uncovering how your audience acts and where to target that audience online. You may have produced some of the best digital content on the web, but it’s all a waste if that content isn’t placed where your target audience spends their time. This stands true for all forms of marketing; the exposure is what really delivers the results you’re seeking. So if you don’t have time

Voice search has exploded. We’re moving beyond the keyboard and the touchscreen. More and more people are asking their digital assistants – whether that be Apple’s Siri, Microsoft’s Cortana, Google Home, or Amazon’s Echo – what the weather is like in Boise or where you can find three-piece suits at a discount. Already, more than 40 percent of adults and 50 percent of teens use voice search on a daily basis, according to a study commissioned by Google and conducted by

Viral. What’s the first thing that comes to mind when you think of that word? It doesn’t paint a pretty picture in your head, does it? But when it comes digital marketing campaigns, “viral” actually means something incredible. It means you did it. You won the Internet. So what does it really take to make a digital marketing campaign go viral? To create a campaign that everyone’s heard of – that everyone’s talking about? It demands a seamless strategy, impeccable

With all that has happened in the world of digital marketing over the past year, knowing how to approach 2018 can be a strategy in and of itself! Every year, we work to bring new and dynamic content straight to your door - to help pull back the curtain and show you what’s happening, changing, or approaching the world of digital marketing. After all - the more you know, the more you can adapt. But before we dive headfirst into

The New Year is coming up fast, and that means everyone’s favorite… New Year’s resolutions! What are your digital marketing and SEO resolutions? Do you know that 2018 is going to bring radical changes in the way Google ranks searches? The strategies that once catapulted your websites to ranking success may not work as well next year; they may even become totally obsolete! If you aren’t sure about 2018 Internet Marketing trends, don’t worry, we’ve got you covered. By the

Thoughtful "thank you" gifts are an effective tool to express your gratitude for your customers’ loyalty. Just remember, recognition is the main goal. Make sure your attempts to express customer appreciation don’t come across as self-serving—a means to boost business. Instead, make it all about them! Be Authentic. Giving for the mere purpose of getting can be as obvious as an overdone sales pitch. And it can actually harm your business. Your genuine expression of gratitude should excite your customer