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You’ve mastered the art of marketing automation. You use customer relationship management software to store personalized info. You have incredible email marketing software – MailChimp, Sharp Spring, or perhaps Litmus. You even dig deep into Google Analytics in order track your results and refine your strategy. Congratulations. You’re a marketing rock star. But what about mobile? Do you send push notifications? Do you know how to engage with your customers in real-time based on their current location? If not, you

There are three tried-and-true forms of communication: the written word, video, and audio. Today, we’re diving deep into what feeds the eyes and ears to make your content powerful and unforgettable. You hear it every day: You should create video. But…video of what? And where?! You have no doubt heard of podcasting, but how and why should you start your own? The simple answer is that both types of content are more accessible to produce than ever before. Nobody needs

The popularity of interactive and social content has paved the way for the booming success of video, especially in the marketing world. Video marketing has a way of captivating audiences both young and old. This trend has gained momentum around the globe and shows no signs of slowing down. In fact, by 2021, video traffic will account for 82% of all consumer traffic. Video content lets your brand connect with your clients in highly unique and emotional ways. Video is

2018 is already off to an amazing start. We’ve seen updates from Facebook (again). We’ve seen video content explode.   We’ve seen Google make it even harder for addiction treatment centers to advertise online. The fantastic thing about digital marketing is that it’s always shifting - like a revolving door of marketing opportunities. That’s why CEO Bernard May and Director of Marketing Matt Erickson developed a powerful webinar dedicated to digital marketing trends for addiction treatment centers.  From mobile domination

It’s not every day that a digital marketing agency can say they were featured on Forbes…TWICE! But today is that day for National Positions! Recently National Positions became the newest member of the Forbes Agency Council. Our goal in this partnership is to provide professional insight into the rapidly evolving world of digital marketing. So far, we’re off to a great start! Below you’ll find the links to two articles, one written by and one featuring National Positions’ CEO Bernard

SEO never stops evolving. Algorithms change, technology advances, and old habits give way to new trends. Yet many of the basics remain as relevant today as they were five years ago. Want to succeed in 2018? You’ll need to master traditional approaches while addressing emerging realities, from the rise of mobile to the arrival of voice search. With that in mind, here are some key tips for improving your Google rankings, based partially on the latest SEMrush SEO study, and