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Businesses around the world are feeling the impact of the coronavirus pandemic, perhaps none more than local businesses. Neighborhood businesses rely on their local communities and their ongoing patronage to keep operations running, especially establishments like restaurants, gyms, and those that offer personal services. With swelling uncertainty, many local businesses are scrambling to keep their doors open by whatever means possible without compromising safety and customer trust. For some businesses, there is no wiggle room to change operations based on

The internet has changed the world for the better in so many ways. But it has also provided a platform for unscrupulous product sellers and service providers. Every day these shady operators rake in cash at the expense of public health—often with devastating consequences. Just ask the Pennsylvania woman who suffered permanent blindness in one eye after being injured by a product she bought on Amazon. Consumers assume products and services they buy online have been properly tested and vetted.

Influencer: a word that’s often thrown around by marketers, YouTube viewers, and Instagram followers to define someone with digital clout and online selling power.  But did you know that many internet personalities and entertainers cringe at the utterance of the term influencer? This is likely due to the perceived box they get shoved into when this title is given to them. It’s important to remember that these internet personalities’ actions, content, and points of view connect with audiences on a

Most brands today use multiple marketing channels to reach consumers. But messaging across these channels isn’t always consistent. You can have engaging social media campaigns, on-point email marketing, and a sleek website, but if they don’t work together, you’re not harnessing their full potential. Say a customer falls in love with a jacket in your brick-and-mortar clothing store but can’t find the item in her size. She pulls out her smartphone, finds the jacket in the size she wants on

Running a business is a non-stop exercise in entrepreneurial mindset, strategic thinking, and tactical execution. The problem (or opportunity) that most business owners run into is executing on all the growth-building activities required to take them to the next level, when—as they say—there are only 24 hours in a day. Then, there is the additional reality that—many times—budgets may simply not allow you to hire an entire internal team to handle your marketing stack (SEO, social, automation, etc.). It’s just

Just a few of decades ago, those of us who were around at the time couldn’t have imagined how the internet would come to dominate our day-to-day lives. These days we rely on websites for just about everything. But, for the one in five Americans who has a visual, auditory, ambulatory, or cognitive disability, navigating websites can be a challenge. Attorneys are increasingly suing private companies whose sites don’t comply with the Americans with Disabilities Act (ADA), a landmark civil