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The coronavirus pandemic changed what we search for and what we buy online overnight. In 2019 top Google searches included things you’d expect—personal care items, home goods, tech products, apparel, and toys and games. By April of this year top search items included toilet paper, face masks, hand sanitizer, and Lysol spray. We’ve entered a new world—one that will likely define a generation. Just as the pandemic is exposing weaknesses in our supply chains and healthcare systems, it’s also exposing

This week National Positions CEO Bernard May welcomes Chief Digital Officer at VF Corporation, Leo Griffin. VF is one of the world's largest footwear and apparel companies, with over 20 brands under its umbrella, including Vans, The North Face, Timberland, Dickies, and JanSport – just to name a few. This deep dive into the world of fashion marketing in the digital ecosystem took us on a tour of every conceivable angle of the fashion industry, including the impact of COVID-19,

This year has been off to a rocky start. No question. The clock struck midnight and we all waved goodbye to 2019 and hello to a new decade, bright-eyed and excited to tackle a brand-new year. Or so we thought. National Positions has seen its way through economic rises and falls before, including the Great Recession of 2008, but 2020 had something new in store that even our seasoned team couldn’t prepare for or see coming: a near-complete economic shutdown.

In a world full of questions, there is one entity that has been keeping track of all of them—Google. Everything from “When is lockdown ending?” to “Where can I buy a facemask?” has been on our minds and therefore part of our Google searches, as we make our way through the new normal. But there is also a-rock-and-a-hard place situation that it appears Google is attempting to provide some assistance with. How are brands that have had their revenues impacted

As small and medium-sized businesses continue to feel the impact of the COVID-19 pandemic, service-based brands that support these businesses continue to look for ways to help them. For many businesses, the main goal (for the time being) is to maintain viability as opposed to focusing on bullish revenue growth. This change in strategy, however, has left a marketing gap that many are unsure how to fill. Businesses and brands (brick-and-mortar or online) that are still operational find themselves in

We have all been in one and we have all wished it would end sooner. We’ve tried chewing gum, sneaking a snack, doodling, taking notes, daydreaming, but nothing seems to help…when you’re stuck in a work meeting that’s so boring, you’d (almost) rather be at the dentist. Too often, these gatherings, geared toward resolving issues and streamlining shortcomings, seem to drag on endlessly. And they end as scattered as they began. If others could see it, the thought bubble floating