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To say it’s been a strange year so far would be an understatement. Yet, even in the midst of a pandemic (and no doubt because of it) programmers at Instagram and Facebook have been busy at work updating the platforms with new features. We’ve highlighted five of these social media updates that can benefit advertisers, marketers, and creators.   FB: Facebook Shops Facebook recently made it easier for brands to list their products on Facebook and Instagram  with the launch

In our ongoing quest to bring you the latest from industry-leading marketers, business leaders, and entrepreneurs – Digital Breakthroughs is back with CEO of Applied Nutriceuticals, Gabriel Flores. In addition to being a highly decorated martial artist, Gabriel has over 20 years’ experience developing, marketing, and launching hundreds of nutritional supplements. National Positions CEO Bernard May (virtually) sat down with Gabriel to discuss not only the nutritional supplement market as a whole but also to uncover the secret to his

When it comes to working with an agency for your digital advertising (Google Ads, Facebook Ads, etc.), you want to know that every dollar you invest contributes to a positive ROI. One thing that surprises us when onboarding new clients is that many of them had no idea how much of their investment had been going down the drain due to a leaky digital advertising bucket. There are numerous types of leaks and holes that can channel a large portion

Google processes trillions of searches every year. They use the mountains of data they collect in the process to guide them in tweaking their search engine algorithms—in 2019 alone they made more than 3,000 changes. Most of these changes have little effects on search results, so businesses don’t notice them. But every now and then they release a big one—a broad core update. And on May 4 they launched a doozy.   What is a Google core update? A core

Marketing managers and businesses alike are constantly mining the depths of the digital ecosystem to unearth the “next” groundbreaking strategy that will skyrocket them to the next level. When the competition seems endless, the thirst to stand out and the need to be a step ahead can quickly become unquenchable. Marketing during the COVID-19 pandemic may seem no different – we still need to drive awareness to our brands and shine all the spotlights on what we have to offer.

Today’s exciting news is a wonderful reminder that without the diligent efforts of our incredible team and trust from our exceptional clients, none of our success would be possible. Last year, National Positions received our first three official Communicator Awards, and this year, we did it again. Not only did we win three additional awards for our 2020 achievements, but we did so in three new marketing categories, and we couldn’t be prouder of our team of talented, hardworking individuals.