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Marketers are expected to think creatively and strategically, whether they’re planning content or their marketing budget. Being a successful marketer requires the ability to create and adhere to a strict budget. It is essential to achieve marketing growth while also taking cost-effective routes, so no money or efforts are wasted. With that said, businesses mustn’t take the cheapest options because it will show in the delivery of marketing as well as the results. Instead, they should focus on quality while

Website cookies have become such a normal part of using websites that many of us don’t even think twice to select “accept all” when notified of a site’s cookie policy. Although these cookies don’t collect personal information, privacy remains an understandable priority for most internet users. The importance of staying safe online is likely one of the reasons Google is phasing out website cookies. Another influencer is likely Apple’s iOS 14 update, which lets users opt-out of tracking. The update also

Visual content has become dominant in digital marketing—all successful strategies have visual elements. Of these elements, video is fast becoming king. It is easier to share a message through video ads, and people are more willing to watch a video than spend time on traditional ads. Video is what people want—even back in 2018, more than half of consumers stated in a HubSpot survey that they want more of it. And according to about 74% of marketers, video also offers

Video marketing has become increasingly competitive—there are so many ads out there that vie for consumers' attention. You can’t really blame businesses for making the most of video ads, more than 90% get new customers thanks to videos on social media alone. With that in mind, you need to find ways to make your videos stand out, so they don’t get lost among all the noise on the internet. How can you do that?  You do that by being creative and

A/B testing, also called split testing, is an age-old method of figuring out which marketing strategies work best for your business (or figuring out how to cure scurvy in 18th-century sailors—someone give those salty mariners a sack of oranges!).  Either way, it works.    You can use A/B testing on everything from website copy to paid search ads to marketing emails.  It takes some extra time, but the payoffs make it worthwhile—as long as your A/B tests are well designed.    Say you

For those who are not “in the know,” National Positions’ CEO Bernard May is a frequent contributor to Forbes.com, with over 200 articles, placements, and published contributions.  Not only does Forbes give our CEO the opportunity to share his vast knowledge worldwide (gained from his 20+ years in the marketing industry), it also gives our company the opportunity to be featured alongside other notable industry professionals, experts, and thought leaders.  So, rather than just talk about our experience over the