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As Q2 begins, growth becomes the primary focus for most brands. Budgets increase, expectations rise, and teams shift from testing to scaling. But here’s the reality: most brands don’t struggle to grow because they lack opportunity. They struggle because they try to scale before their foundation is ready. Scaling doesn’t solve problems. It exposes them. The Misconception About Growth There’s a common assumption that growth is simply a function of spend. Increase the budget, increase the results. In practice, this