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As Q1 comes to a close, many brands are preparing to increase budgets and push for growth in Q2. But scaling isn’t just about spending more; it’s about spending smarter. And without the right foundation, increased budgets can quickly amplify inefficiencies instead of driving real growth. The final weeks of Q1 are one of the most important strategic checkpoints of the year. This is where brands either set themselves up for efficient scale, or enter Q2 chasing performance. A New