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Seasonal moments create revenue surges. But what separates high-performing brands from the rest isn’t what happens during the spike, it’s what happens immediately after. Now that Valentine’s Day has passed, this is the most important strategic window of Q1. Traffic patterns normalize, urgency declines, and performance data becomes clearer. For marketers, this week is less about pushing promotions and more about extracting insight. The brands that use this moment to recalibrate build real momentum into Q2. The ones that don’t