To say we live in a mobile world is an understatement. As a business owner, you’re probably well versed in the importance of targeting mobile customers. Chances are, your website is crafted using responsive design to ensure that it’s accessible to everyone, no matter their screen size. Maybe you’ve run a mobile campaign that targets customers using SMS messages.
But have you ever thought about how you could use a mobile device to run your business more efficiently? If not, you should. These days, the success of your company may lie within your back pocket! Here’s how you can market your empire using your smartphone, tablet, or other mobile device.
Mobile Apps for Scheduling
In a world filled with thousands of mobile apps, you can easily find one designed specifically for business owners. In fact, business owners are avid mobile app users. According to a study conducted by Manta, almost half of all surveyed business owners use mobile apps for work at least twice a day.
So what does this mean for you? Mobile apps open a whole new way of managing your business. They make life much easier, especially when you’re away from the office.
Let’s consider a popular business mobile app like Buffer. Using this app, you can manage all of your social media platforms in one central location. With Buffer you’re able to schedule social media posts. Going on vacation for a few days? No problem! You can use the app to ensure you don’t ghost your social media friends and followers while you’re away.
Buffer is just one of hundreds of apps that allow you to run your empire no matter where you are. Other notable apps include:
– Evernote for clipping information from the web
– Wunderlist for task tracking
– Slack for communicating internally
– Trello for project management
– Photoshop Express for image editing
With the right mobile apps, you can have full control over your company, both inside and outside the office.
Build Facebook Ads
If you advertise on Facebook, you’re not alone. More than 3 million businesses advertise on the popular social media site. With the introduction of Facebook Ads, businesses had a new convenient avenue through which to market their product or services to an ever-growing audience.
In the past, managing ads had to be done using a desktop computer. However, this was quite limiting, especially for business owners who were routinely away from their desks or on the go.
Thankfully in February 2015, Facebook introduced the Ads Manager App. With this app you can create and manage Facebook campaigns from anywhere. You can also create new ads, edit existing ads, track ad performance, and receive push notifications.
Having the ability to control your Facebook ad campaigns outside of the office or even from a different country is more than a convenience; it also gives you greater power over the direction and success of each campaign you run.
Real Time Client Communications
Today’s consumers are all about instantaneous answers. With the ever-growing popularity of search engines and mobile search assistants, consumers are able to get an answer to any question in just a matter of seconds. Your company may not be Google or Siri, but it’s still important to respond as quickly as possible.
Emails are convenient and phone calls are personal, but neither provide the quick and easy response that most customers are seeking. Rarely are consumers willing to wait a business day for an email response. You’ll also find they aren’t keen on the idea of having to wait on hold for the next available representative.
In a society of instant gratification, making a consumer wait creates a memorable experience, but for all the wrong reasons.
To improve communication with your customers, turn your phone into a personal conversation hub. Using your mobile device, you can respond to direct messages, a function similar to live chat. According to one study, 42% of consumers prefer live chat because they’re able to get answers in real-time.
Using your mobile device to interact in real-time provides a great experience for your customers. And a social media dashboard app like Hootsuite or Sprout Social allows you to view all of your inboxes from one central location, boosting productivity and tracking.
Keep In Touch With Partners
Communicating with business partners and employees is just as important as keeping in touch with your clientele. While you’ve likely held video conferences and teleconferences from the office, have you ever thought about using your mobile device to achieve the same purpose? The technology in our mobile devices is perfectly capable of performing this task, and that camera is most likely better than the one on your laptop.
While you could easily pick up the phone and make a phone call or take a business trip to meet in person, video conferencing is beneficial in that it:
– Boosts productivity
– Allows for real time feedback
– Provides structure
– Optimizes attendance
– Helps reduce errors
While not as personal as an in-person meeting, video conferencing is nonetheless a great way to communicate. You can even share a whiteboard or use diagrams in order to relay information during the meeting.
Using a video conferencing mobile app like Zoom, Slack, Skype, Google Hangouts or Join.me allows you to keep in touch when you’re away from the office. This ensures you never miss an important meeting and continue to nurture valuable business partnerships.
Keeping Tabs on Analytics
Running a marketing campaign is the first of many steps when it comes to increasing your business’ reach and visibility. However, the most important part of marketing is to look at the numbers. Statistics not only prove the success of your latest campaign; they also show what clients liked, what they didn’t like, as well as any tweaks you need to make for next time.
With the Google Analytics app you can monitor your business no matter where you are. The app allows you to check key metrics, compare date ranges, and monitor data in real time. It even offers custom reports. Whether you’re taking a day off to relax at home or traveling to another state, you can closely track and monitor the numbers that matter the most.
If you need help managing your marketing on the go contact National Positions today. Our team can build a strategy that fits with your busy lifestyle!
