Make Facebook Work for Your Business

April 26, 2012

Facebook can be a great way to market your business and reach customers due to it being one of the largest social media sites out there today. In order to be successful, you need to know what you should and shouldn’t do.

Mix it Up

Make sure you aren’t posting the same content every day. If you do, you won’t engage users as much as you can. If you keep posting the same content, even though it may be informative and helpful, users won’t pay attention to it. You want to mix things up and have fresh and interesting content. You should be mixing posts up a bit. Throw some interesting videos onto your Page or polls so that you get users excited about what you post.

Don’t Just Post to Post

The thing about posting every day is that you have to make sure that what you’re posting will help your followers in one way or another. If you feel like you don’t have anything that’s worth posting, then users will feel the same way about reading it.

If you get any comments from users who have questions or aren’t satisfied with your products or services, which does happen every now and then, then make sure that you do your best to address their concerns so that they continue to be your customer.

Find Your Voice

You want to make sure that you’re writing for the type of audience you cater to. If you’re a law firm, then you don’t want your posts to be too simplistic. If you’re a children’s clothing company, then your posts shouldn’t be too sophisticated. You know your business the best and the type of fans you have on Facebook, so keep that in mind when creating your posts to keep them coming back to your Page.

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