Local Search Marketing In 2013

January 11, 2013

These days, it seems like local search is everywhere. That’s probably because it is.

With the days of the Yellow Pages essentially dead, local search and local marketing have never been more important.

There’s Google Places. There’s Yahoo!Local. There’s Apple Maps. Even Facebook now has its own Local. If all the major players out there are investing in local: it’s a sign we should all be paying attention. So, if your business isn’t focusing on tapping into the local market in 2013, then you’re definitely missing the boat.

Today, mobile and local are no longer markets that are just emerging, they’re exploding. And the two are working together to transform the way that businesses get found online.

Things like Google Maps’ iPhone and Android Apps have revolutionized local search. Customers want their searches to be quick and their results to be hyper local. People on the go are looking for places to go, services to use, and things to buy. And most of the time, they’re looking to take action as soon as they’ve finished searching. That’s why local, especially when combined with mobile search, is an essential, and highly profitable, market to tap into.

The explosion of location-specific Apps have only heightened this emphasis on local’s importance in the new year. Citysearch, Yelp, Foursquare, and more are all accessible to consumers on the go, meaning that your business has the potential to gain a lot of visibility and quite a few valuable customers too. If you have reviews that represent your brand and your business is optimized to top the local results pages—you’re going to reap the benefits (and big ones at that) in 2013.

To learn more about what’s going on in the local search world and how you can make the most of your local marketing campaign in the coming year, check out our latest Webinar on Internet Marketing Trends in 2013.

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