Link building is the backbone of your SEO campaign. But in the aftermath of Google’s Penguin Update, millions of online businesses saw their rankings (and web traffic) dip, or even take a huge drop. That’s why in the second half of 2012, we’ve been trying to explain how you should think about link building in a Post-Penguin SEO world.
Our answer: you need to think about how to create an organic footprint on the web, in places that your customers are looking for information about the products and services you provide. Not only will this create the kind of backlinks that Google loves, it will drive customers to your website in natural way that doesn’t rely on SE rankings. So, the benefits are two-fold. One, you will boost your SEO campaign and drive more traffic from Google. Two, you create additional streams of traffic and lead generation.
To get a better idea of what we mean, check out this video on new link building strategies for the future.