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Leverage the Power of Video with YouTube Director for Small Business

You want to expand your customer base. You know videos are the fastest growing ad format. You know they can help your small business reach a young and growing audience, but you don’t have the budget. Or do you? If YouTube has anything to do with it, you won’t need to spend a fortune (or an eternity) to leverage the power of video ads.

That’s because the tech giant recently unveiled a new suite of products called YouTube Director. The goal? Empower small businesses to step up their marketing efforts. The pitch? Help entrepreneurs create a powerful video advertisement in less than 20 minutes. But what does it really do, how much does it cost, and do you really need it?

YouTube Director Makes Video Production Easy and Cost-Effective

YouTube Director is an app. Actually, it’s three apps, each one designed to serve a different segment of the market. At the base level, you get a free app that lets you create a polished video in mere minutes.

Put simply, YouTube for small business takes the guesswork out of video production. It guides you through every step of the creative process with clear instructions and helpful tips. The only thing you need to bring to the table is your story, and even there you can rely on the app for ideas.

The production process looks something like this:

Three Services, Three Ways to Reach Your Audience

The basic Director app is perfect for small businesses that want to jump into video advertising without spending a fortune. YouTube for businesses also offers two other services for SMBs who need a slightly different model.

 

Do Small Businesses Really Need YouTube Director?

A growing number of internet users consume their online content in video form. More than one billion people watch videos on YouTube alone. That makes the social media giant one of the biggest platforms on the planet, and it loves to boast that watch time has grown by at least 50 percent year over year.

That means small businesses can no longer afford to ignore video advertisements. Once the exclusive province of large enterprises, high-quality videos are now a must-have for organizations of all sizes. In fact, in 2018, SMBs are set to outspend enterprises when it comes to video ads.

And for good reason. A well-conceived video can generate buzz, boost engagement, and increase conversions. On the flipside, poor quality videos can damage your brand image. To the extent that YouTube Director helps SMBs make quality videos in less time and for less money, it could be a game changer in the hands of entrepreneurs.

Make Video One Part of a Larger Digital Marketing Strategy

That being said, video ads are only part of the solution. The internet is packed with videos. With the release of YouTube Director, even more will crowd the marketplace. On its own, your ad is likely to get lost in the ether.

So how do you make your voice heard? How do you craft a video that customers will see and appreciate? The key is to make your video ads part of a larger digital marketing strategy that includes SEO optimization and social media promotion. After all, a well-crafted video can only work its magic if it reaches the intended audience.

Want more ideas on how to create and promote videos that get results? Delve deeper into the world of effective video marketing with tips designed to boost conversion and sales. Need advice on how to create a comprehensive growth strategy that includes video advertisements? Contact our digital growth agency to get expert advice tailored to your small business.

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