If you’re just learning about Search Engine Optimization (SEO), you might not know that it allows you to increase your position in search results so that traffic to your site also increases.
It also allows for search engines like Google, Yahoo and Bing to rank your website based on how valuable its content is. If your website isn’t optimized, it won’t appear on the first page of results, thus not allowing your customers to find you in searches.
SEO is important, because it’s the foundation of every successful online marketing strategy. It’s the most cost-effective way to drive traffic to your site. SEO is very complex, which is why you might be wondering how to get started. To truly understand the scope, we recommend the Google SEO Starter Guide.
You should get it straight from the source, but before you jump into the details, you need to ask yourself a few broad questions:
- -Why does my site exist and what are my goals?
- -Do I need to generate leads?
- -Are people subscribing to my blog and do I post fresh content?
- -Are my advertising campaigns working?
- -Am I an eCommerce company?
- -What role does my website play in my overall business model?
- -How big is my marketing budget?
- -What is the lifetime value of a single customer?
Your answers will tell you how much you need to invest in your SEO campaign.
Now that you have an idea of how important SEO is for your business, you need to know where your site currently sits.
To get started with SEO, here are the 6 metrics you need to know:
BASELINE KEYWORD ANALYSIS:
What are your top keywords? Use Google Adwords Tool Box to find out what people are searching when looking for your products/services.
COMPETITIVE TRAFFIC ANALYSIS: Who are your top competitors in the search results and how much traffic are they driving to their site? Use spy tools like SEMRush, Spyfu and KeywordSpy to find out.
FIRST PAGE KEYWORD COUNT: How many of your best keywords are you currently ranking for on Google, Bing and Yahoo? The top 3 organic results drive 85% of search engine traffic.
LINK ANALYSIS: How many inbound links are coming to your site? How many links are your competitors generating? Linking is crucial to your SEO campaign and you need to know where you stand.
CONTENT ANALYSIS: Is your website content optimized for your best keywords? This includes meta-content in the code of your site.
ONSITE ANALYSIS: Does your site have technical errors on it that are harming your search exposure?
To get a free SEO report on all of these metrics, you can go to our site MySEOGrader.com to find out.
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