Knowing Your Target Audience

July 15, 2010

When deciding which keywords to use for your company’s search engine optimization campaign, you should also be looking at who your target market is. Understand how they think and speak, as well as how they are most likely to search for your product or service. For example, if your company is based in England, your potential customers would search for “football boots,” rather than “soccer cleats.”

Not only does market research allow you to better understand your target audience, but it will also let you shape your keywords for search engine optimization. By having powerful keywords and shaping the content on your website around them, your company has a better chance at climbing the search engine rankings.

In addition, it is always a good idea to have translation tools available on your site for your international customers, and it may be worth your while to look into country-specific domains and web hosting. All of these will factor into your search engine rankings and likely bring more traffic to your site.

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