Internet Marketing Tips and Tricks: 3 Marketing Lessons from Steve Jobs

October 14, 2011

We’re back for another installment of Internet Marketing Tips & Tricks. Like (almost) everyone else in the technology world, we were saddened by the passing of Steve Jobs. There are many great things that Apple has done, but Jobs will always be remembered as a brilliant marketing mind. Nobody was better at using media to get customers interested in his company. So in honor of the man, here are 3 marketing lessons from Steve Jobs.

Lesson No. 1. Know Exactly Who Your Customers Are
Don’t just know your target market, but find out who are the people buying your products and services. Find out how they live and think, what appeals to them and what inspires them. If you can put yourself in your customers’ shoes, you’ll have a much better job finding them and getting them interested in your products and service.
From an Internet marketing perspective, this means that everything you do online should be done to build a community and get people interacting with you. Your website, your blog, your Facebook page, your Twitter feed, your PPC ads—everything you do should speak personally to your customers.
Lesson No. 2. Attract Customers with an Emotional Appeal
Apple was the best at appealing to customers on an emotional level. Apple is always telling customers how much they’ll love their products and how revolutionary and magical they are. Or what an unbelievable new price at which they’re offering their products. Practically every word is intended to create a visceral response. You can make an emotional appeal in 2 ways. One is like Apple, trying to inspire people with the amazing possibilities of your products or service. The other way is by identifying a pain point and trying to soothe it, like convincing a customer how much money or time they’ll save by using your product. In all of your online marketing efforts, you should attract customers with an emotional appeal, whether it’s by inspiring them or by soothing a pain point.
Lesson No. 3 Keep it simple
One of things Steve Jobs always knew is that your marketing message needs to quick and intuitive. You must tell people why they should give you their business. But you need to be to the point and memorable. If it take you too long, people lose interest.
This is only becoming more true. Thanks to the Internet, we all have the attention span of a knat. You have only a few seconds to grab someone’s attention. You need dynamic images and slogans to get your customers interested and to pull them into your sales funnel. Even with SEO, after someone lands on your homepage, you need to convert them to a customer. And you don’t have forever. So keep it simple.
And those are the 3 big marketing takeaways from Steve Jobs. Know Exactly Who Your Customers Are, Attract Customers with an Emotional Appeal, and Keep it Simple.
Thanks for watching and we’ll see you next time.

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