Internet marketing seems to be simple enough, right? Increase traffic to your website, convert as many of those visitors into sales, and create more revenue for your business. And on a simplistic level, it is that easy.
But the truth is that effective online marketing requires a commitment to an online business strategy. And while many business owners understand the tremendous opportunity the web creates, far too many people look at the Internet as something they have to “figure out” in order to drive enough profits so they can focus on their real business.
But Internet marketing must be thought of as an extension of your core business. That’s the only way you are truly going to thrive on the web.
You have to focus on the customer experience: where are your customers looking for your products and services, what information are they seeking, and how are they making their purchasing decisions.
Now, most businesses are obsessed with the customer experience and how they can better appeal to the client base. But for some reason, too many businesses still think of the Internet as a cold medium, as a marketing channel devoid of human touch. And maybe that’s because it’s relatively new, and the communication takes place on a screen.
But the truth is, Internet marketing is every bit as involved and dynamic as traditional forms of advertising. It’s all about appealing to your users.
That’s why Internet marketing is about much more than search engine rankings. It’s about building a brand on the web that appeals to users in a real and powerful way.
At National Positions, we try help each client create a brand that users love and will drive profits for their business.
What’s the new marketing mindset?
It’s all about growth.
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