How To Write The Ultimate Blog Posts

March 25, 2013

A lot goes into writing popular blog posts and creating a successful blogging strategy.

We share some simple tips and blogging secrets that will help your business take your blog posts to the next level so that you can start building an audience, engaging new leads and past customers, and growing your reach online.

You want to speak to your audience on their level and in ways they’ll find interesting, but first and foremost: comprehensible.  You don’t need to try to find fancy words or tap into your expansive vocabulary to try to impress your readers or in order to show them you’re an industry leader. What’s more important is that you write something they can read, easily digest, and relate to, something stimulating without being tedious and tiresome. Stick with what’s simple, there’s a reason simplicity is almost always best.

(but) Don’t Skimp on the Details
Simplicity may be key, but that doesn’t mean you get a pass on packing a punch with your content by going beyond the superficial and providing readers with all the important details they need. It’s not just enough to have a good idea. You need valuable particulars, relevant facts, and insightful specifics.

Pique Interest
Just like any good piece of writing, blogs need to capture, and hold, an audience’s attention.  You don’t have to write the next 50 Shades of Grey in order to keep an audience captive. In fact, nothing racy or dramatic is necessary, all you need is to create headlines that spark interest and content that doesn’t just pique it, but follows through too.

Break Up Your Text
Breaking up your text stylistically can help make a long blog post far more reader-friendly. Try:

  • Italics
  • Bold
  • Underlining
  • Bullet points
  • Numbered lists
  • H2s and even H3s

Show Your Readers “How To”
How-To posts are incredibly popular with readers. The Internet is a place where people go to get information, to learn how to do something, where to find it, how to find it and more. Your customers are always looking to read a helpful How-To, so give it to them, all while showing you’re an active, relevant authority in your industry.

Speak to Your Readers (with the word “You”) and Start a Dialogue
Blog posts aren’t lofty articles; they’re not meant to be restrictive or formal. They have the potential to touch readers in ways that other online content can’t. Use your posts to start a dialogue.

In the end, a blog post is just me, writing to you. And you, writing to your readers. Use the word “you” when addressing your audience and start asking questions (even rhetorical ones), prompting engagement, and encouraging comments.


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