Are your PPC campaigns lagging? It probably has something to do with your PPC ad copy, which is a huge factor in getting click throughs and conversions. National Positions SEM Director has a tremendous new column on Search Engine Watch, in which he details how to write the best PPC ad copy designed to beat your competitors.
David is a regular contributor to SEW, so look out for new columns on how to maximize your PPC campaign.
What’s the new marketing mindset?
It’s all about growth.
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