How to Start Your Linkedin Ad Campaign

March 7, 2012

Are you making the most out of your Linkedin account? Just having an account might not be enough to draw new attention to your business. The social network is a great chance to advertise to business people.

Linkedin Ads are quite simple to set up and a great way to create leads.

Getting Started

If you don’t already have a business account, you should set one up, because if not, you’d be running ads for yourself and not your company. Once you’ve set one up for your company (in the dropdown of your name), you should select a representative for the company. If it’s not you, if the person you want to be a representative has a Linkedin account, they should come up when you type their name and they’ll be notified of your selection.

3 Steps to Your First Ad

There are ad limits, but you’ll be able to have several testable ads based on your goals.

  1. Ad Campaign Name: You can have a maximum of 15 ads per Campaign. This comes in handy if you’re testing several targets and goals.
  2. Ad Destination: Decide what your advertising goal is so you can decide where you’ll send users.
  3. Ad Copy & Image:
  • -Image: 50 x 50 pixels
  • -Title Headline Length: 25 characters max
  • -Body Description Length: 75 characters max across two lines.


You have several options when deciding who your ads should target.

You should decide who you want to impact. The people who will consider your ads because they’re relevant to them are the ones you want to target the ads towards, not ones who won’t pay attention to them.

Job titles can be tricky. Companies might have different names for what really is a similar position, but based on related titles, you decide if they’re ultimately the same position.

Targeting groups will be as tricky as targeting people with certain job titles. You might want to take some time to research the groups so you won’t waste time or money later on. You can search by group names based on the people you want to target the ad towards.

Linkedin Audience Network Advertising runs like a content network including the same drawbacks. You can turn this off if you’re just getting started.


Linkedin has a Minimum CPC for each ad with the cheapest being around $2.00, and they also have a minimum daily budget requirement of $10.

By creating and testing your ad campaign, you’ll eventually get the hang of it and find out what works and what doesn’t.

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