How to reduce your website’s bounce rate

March 17, 2011

Conversion and getting a strong ROI is the biggest Internet Marketing concern in 2011. SEO is now more commonly practiced, making your business search space much more saturated. Getting top rankings in the search engines is essential to improving your online exposure to grow your business, but this is getting more expensive.

That’s why you need to focus on conversion optimization. For all the time and resources spent on driving traffic to your company, you need to make sure you’re converting as much of this traffic into sales so you are getting results. After all, Internet Marketing is all about increasing your profit margin.

One of the best ways to improve your conversion rate is to reduce your website’s bounce rate. What is a bounce rate?
Google Analytics defines your site’s bounce rate as the percentage at which your visitors leave your website without going to a different webpage or spending sufficient time on the site to seriously consider your business.

Every website’s got a bounce rate. You want your bounce rate to be as low as possible because you want your site to be accessible to visitors and invites them to navigate your site and go through the conversion process as quickly as possible.

There’s almost always a reason as to why visitors leave your website. You need to find out the reasons so create a website that reduces your bounce rate and boosts your conversion.

Here are some tips to reduce your website’s bounce rate so you improve your business.

1. Good website design. You want a site well designed and incorporates the Golden Triangle so your visitors are finding important information first.

2. Answer questions. Your visitors have a short-attention span and they have specific questions they want answered. Answer questions about your products and services and your USP.

3. Improve loading time and other performance factors. Your visitors are going to leave your site if it takes too long for pages to load. Make sure your site is performing well.

4. Be mindful of your outbound links. You want to limit your outbound links to other sites. If you have any outbound links, make sure the links open up in a new browser tab so your prospect isn’t driven away from your site!

5. Have plenty of calls-to-action. Make it easy for your prospects to move through the funnel. Give them reasons to go to the next step in the conversion process.

6. Simplify the content. Your visitors wans the important information and they want it fast. Don’t clutter your site with unimportant content.

7. Have content that sells. Write headlines, articles, blog posts and calls-to-action that use hypnotic writing that sells!

There are other ways to reduce your site’s bounce rate, but these are the most important things to consider and the easiest to implement right away. Remember that your online business success depends on two things: driving traffic and converting it. So don’t spend all your time focusing on driving traffic and then forgot about what you’re doing to convert the visitors into customers.

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