How to Drive Local Traffic

March 23, 2012

The truth is that the Yellow Pages are no longer relevant. Since people are searching for local businesses online, Google is making a big push for localized results and is ruling the local space, so you should do the most you can to get your local business found online by customers who are ready to use your services.

Local SEO

In order for your business to be found, you should really perform local SEO. By performing map optimization, Google Places optimization, distributing to the top 100 directories, performing local citations with your name, address and phone number, and creating a mobile optimized website, you can increase your odds of being found in local searches.

Mobile Search

One way that users are searching for local businesses is through mobile. If you take a look at how many people use their mobile phones to find a business, it’s no surprise that you should be optimizing your mobile website to attract local customers.

People are constantly on the go and don’t want to travel far for what they’re looking for. If they’re able to find your local business when they’re searching for it, they’ll be more likely to take action and convert. In fact, 55% of mobile devices were used to find local products and services and 61% of these local searches resulted in a purchase. This can be huge for your sales!

Since mobile was made for people who are nearby, the mobile space has to do more with targeted local efforts instead of broader searches. Convenient features like click-to-call and click-to map really allow for customers to take action right away.

Google Places

With Google Places, you can set up a free profile for your business and optimize for all of the features available such as photos, videos, maps, reviews, coupons and many more. By providing customers with your helpful business information, they’ll get a clear sense of who your business is.

If you’re not taking advantage of optimizing your mobile site or Google Places profile for local search, customers won’t be able to find your local products or services and what good would that do?

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