If you’re a business that sells products online, then data is key for optimization in order for your company to be found. By optimizing Google Shopping, you will see instant results, but how can you make sure you’re doing the most to boost your eCommerce sales?
Invest in multiple channels
Diversify Your Business- You shouldn’t solely rely on SEO or PPC. Markets are constantly changing, so it’s important to have multiple channels in order to choose where you should invest to make the most profit.
Optimize Your Investment-Once you have a strong diversified channel strategy in place, you can review which channels aren’t returning a positive ROI and start reducing your investments in them.
Increase Gross Sales-Expand your footprint in multiple channels so you can double your performance across several markets.
3 eCommerce channels that you can invest in
Free-Google and Bing Shopping build ‘content’ out of data that you feed them and make the most out of the rest of the page with ads.
Paid-Google Product Listing Ads, Nextag, Pricegrabber, Amazon Product Ads, etc. require you to pay for each click leading to your website.
Marketplaces-In order to maximize their revenue, sites like Amazon provide a larger product range than they can offer themselves and charge a percentage of your overall sale.
Why Data Matters
In search, the most important priority is how to categorize information so customers can find what they’re looking for. Consumers want to know about different “attributes” that aren’t always easily available.
Factors Affecting Conversion
Data
The key to creating a good customer experience is to allow people to filter things they want like product color, size, fit, gender, etc. The more helpful data you provide to enhance user experience, the more users will make a purchase.
Price Competitiveness
Customers are looking for a great value, which is a big factor that determines whether they’ll make a purchase or not. By seeing what your competitors are charging for similar products, you’ll be able to adjust your pricing accordingly.
By allowing customers to filter products by what they want to see, it makes them more susceptible to buy. The more organized data you provide, the more a customer can take away from the search.
Our National eCommerce Booster allows you to manage all feeds across all engines to maximize your revenue by increasing organic shopping exposure, diversifying your channels, optimizing by platform and keeping an updated inventory and competitive pricing.