How Linking Gets Your Business Found Online

May 9, 2011

The 3 pillars of Search Engine Optimization are content, onsite optimization and linking. And while most people know that linking greatly impacts their company’s ability to get found online, few people actually understand how to maintain a quality linking strategy.

For a successful SEO strategy that gets your business found by more people, you need thousands of links coming into your website from other sites around the web. To explain why your SEO campaign will succeed based on the strength of your linking strategy, we’ve created this video.

In this short video, we talk about how Google’s search engine algorithm uses links as a way to validate the quality and relevance of a website. In doing so, Google has fostered a culture that rewards websites that are popular with other related website. And the more links from other sites, the better your site is considered. And the better the site, the higher the rankings. The higher the rankings, the more your business gets found by potential customers searching for your products or services.

In less than 2 minutes, we explain how linking helps your SEO and your overall business.

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