Have a budget for SEO

February 2, 2011

Despite marketing budgets being slashed in the last quarter of 2010, according to the Bellweather Report, budgets for SEO have stayed the same or have only been slightly affected.

Companies have learned the importance of SEO during this economic downturn and continue to put in money to promote their rankings and help with brand recognition.

Having a healthy budget for SEO allows businesses to get the most out of their money. Rankings take time some time to appear and take the dedication of staff and resources in order to be successful.

In addition to that, a new report from User Centric shows that organic results in Google are more important to consumers than paid-for search ads on Google or Bing. The amount of time consumers spend on paid results is significantly lower than the time spent with the organic results.

This shows that good quality content is even more important along with constant updates to your website.  In order to get constant updates and quality content, businesses must spend money on SEO and allow the time for the strategies to work effectively. It proves that SEO is used more than marketing budgets, which can explain the results in the Bellweather Report.

If you find yourself losing online traffic or not converting traffic into sales the way you want to, you may want to contact an SEO company that can help. An SEO company can help analyze your website, optimize your content and pages for search engines and make your website more user friendly, which can lead to more online visitors and business for you.

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