Growth Tactic #8: The eBook Giveaway

January 17, 2017

Haven’t you always wanted to be an author? You don’t have to admit that, but here’s your chance to grow your business with The eBook Giveaway. It’s the latest tactic from our 100-Day Digital Growth Plan, with daily tips and insights that will keep you learning and growing well into 2017!

Overview – The eBook Giveaway

Have you ever thought of yourself as an expert? No? Chances are, you have every right to claim that title in some aspect of your work. Your depth of experience and knowledge have value that can be translated into an eBook resource for customers and co-workers alike. Build on your own know-how with background and added input from established, published experts in your product or service industry, who have high domain authority.

Pitch your topic to offer the most useful free resource possible for your target market. It should be practical, digestible, and up-to-the-minute with plenty of current information and new insights. Still intimidated? Just review these steps to get started.


STEP ONE Select the topic you’re most comfortable with and one you know is likely to attract your customers. Think of the questions you hear most often from them, scan your prior blog posts, and perform keyword research. Work these points into an outline.

STEP TWO Develop a basic opt-in form to pop up on your website. This is vital as a way to collect email addresses from visitors interested in your topic.

STEP THREE Write the eBook, filling in background for each topic and subtopic. Have your best writer or editor review it and flesh out any details that are lacking. Use a simple program like PowerPoint to build the file, and hire a freelancer or use your inhouse designer to create a more sophisticated layout. When it’s all ready, send it out as a free download via email to your subscribers, make it available in your on-site opt-in form, and promote it through blog posts and social posts. Then, keep finding more avenues to share your valuable new resource.

Resources and Tools

We’re committed to providing a deep source of information and education for our community. Find more resources in our Learn page and check back often for more 100-Day Digital Growth Plan Tactics!

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