Growth Tactic #7: How to Write a Winning Blog Post

January 16, 2017

Here are some killer ideas for writing that winning blog post, the one that will be liked and shared around the web. You can use content generating tools to keep up with a demanding blog strategy. Yes, it’s another timely tactic from our 100-Day Digital Growth Plan, with daily tips and insights that we hope will keep you learning and growing well into 2017! 

Overview – How to Write a Winning Blog Post

You could stare at the tea leaves, or watch the clouds in the sky for inspiration, but why not save yourself some time and start with a few awesome tools to help you write a great blog post.

Read a blog online, any blog, and sooner or later you’ll be advised to use the greatest new bag of tools to build content that performs and pushes your rankings in the right direction. Problem is, you can become overwhelmed with all the great advice and spend too much time researching tools, rather than getting down to business.

Here are some practical ways to overcome the overwhelm, and become an expert at creating great blog posts and managing multiple tools.


STEP ONE Review 3 of our favorite tools at the end of this post. Choose the one you prefer to become your primary source for ideation. Once you’re comfortable with it, add others to complement the first and give you a fuller range of support options. When you’ve chosen your primary tool, start by studying the help guides and learn the basics of actually using it.

STEP TWO In a tool like Buzzsumo, look at high-performing content to cull ideas for similar topics that fit your market demographics and business profile. Here’s the key: think of ways to spin the subject and tailor it to your customer. Read through the post itself, try to understand what they did right, and learn from their success to adapt their technique in an original way.

STEP THREE Create your list of other blogs, websites, and contacts to whom you can send your new blog post when it is live. As soon as your blog is posted, email your list asking people to help promote your new post by sharing it.

Resources and Tools

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