Growth Tactic #58: Gamify Your Site for Better Engagement

March 28, 2017

Doing something right just feels good doesn’t it? And getting a reward for it – well that feels even better. What if we told you that you have the power to make your customers and prospects experience excitement, joy, happiness and triumph? Learn how to Gamify your Site for Better Engagement with Growth Tactic #58 in your 100-Day Digital Growth Plan. By staying on top of your marketing game you can help consumers feel like they’re on top of the world.

OVERVIEW – Gamify Your Site for Better Engagement

“You did it! Well done!” Who doesn’t like hearing that? The deep-seeded need to do a good job (and receive recognition for it) is a social pressure pain point that you can hit effortlessly with Growth Tactic #58.  Grab your customers’ attention and help them feel accomplished and rewarded when you gamify your site for better engagement. If you’re unfamiliar with the term gamification as it applies to marketing, it’s a technique that incorporates interactive game elements (prizes, point systems, quizzes, giveaways, contests, progress bars) to change and inspire behavior. Using this method, you can entice visitors, followers and fans to come back for more–more fun, more information, and most importantly, more engagement.


STEP ONE: Check out how other brands have used gamification in their marketing strategies. Get inspired and then determine which approach will work best for promoting your product, increasing engagement and boosting brand recognition.

STEP TWO: Meet with your team – your designer, developer, creatives, etc. and work together. If your current team is on the small side and you need a little extra help, use the Resources and Tools section below to hire a freelancer or for gamification platform suggestions.

STEP THREE: In most of our Growth Tactics, we suggest sharing your new knowledge with the world right away to assess its impact. With this tactic, it’s best to do a little testing of the waters first, so you can troubleshoot if things aren’t going as planned. Give a small sampling of your fans the opportunity to tell you if you’ve hit the nail on the head… or if you’ve missed the mark completely. Once you’re confident that your gamification technique will excite and engage, it’s time to officially launch. Pay special attention to your engagement right before and after you go live so that you can record and attribute improvements.


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