Growth Tactic #51: Reverse Engineer a Super Blog

March 17, 2017

Why is it that some blog posts demand applause while others fall flat? It’s all about the ingredients. Find out what it takes to reverse engineer a Super Blog, and create a decadent masterpiece worth sharing. Growth Tactic #51 will have you serving up the best slice of blog they’ve ever tasted. Find out more in today’s newest tactic for your 100-Day Digital Growth Plan.

OVERVIEW – Reverse Engineer a Super Blog

Stop right there. Before you start creating your next blog post, make sure you’re not wasting your valuable time. What does that mean? Don’t write a post that no one is going to care about, read, or organically promote for you. How do you do it? Follow your checklist: Is the topic current and trending? Are the bones of your outline strong? Is the meat something that your readers are sure to devour and rave about to friends and coworkers (a.k.a. your new prospects)? If you follow the steps below, you’ll find that your next Super Blog is a dish best served… reverse engineered.


STEP ONE:  Pick a topic. Instead of just diving in and whipping up a post – find out what’s already been done. Choose a live blog (similar to the one you’d like to create) to model yours after. Opt for one that has already proven itself – a blog that’s been shared over and over and over and over…

STEP TWO: Read the post, take notes, and figure out what you could do to take it from an 8 to a 12…in your own way, in your own words. New facts or stats? A more solid angle? The addition of interviews? A more digestible format? Create your detailed outline. This should go without saying, but we’ll say it anyway: do not copy the original. Make your own, better version. Plagiarism leaves a bad taste in everyone’s mouth, which isn’t a good outcome when you’re looking to win over the tastebuds of thousands of people.

STEP THREE: Start writing your Super Blog, publish it and promote it. Email your list, as well as contacts from other sites whom you hope will read and share your post. You can even directly (and very nicely) ask them to pass along your post if they find it helpful, entertaining, and worth a glance.

Resources and Tools:

  • BuzzSumo (for checking out trending topics for your post)
  • GroupHigh (for outlet and contact information research)
  • SharpSpring (for email marketing) 
  • Penflip (for writing assistance tool) 
  • Open Site Explorer (for determining strength of site you hope might re-share your content)

We’re committed to providing a deep source of information and education for our community. Find more resources in our Learn page and visit us here again for the next 100-Day Digital Growth Plan Tactic! Then, contact us for more ideas on digital growth and your website.

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