Growth Tactic #46: See and Record Visitor Movements Onsite

March 10, 2017

They made it to your site! But do you know what your visitors are doing, where they’re clicking, and why they’re running into trouble once they get there? In Growth Tactic #46 See and Record Visitor Movements Onsite we explain how you can identify webpage issues and visitor patterns. Get ready to learn how your site can excel in user experience optimization. Check out our newest tactic for your 100-Day Digital Growth Plan. We’re offering our best tips and insights to keep you learning and growing well into 2017!

OVERVIEW – See and Record Visitor Movements Onsite

“Well, that was easy.” These are the four words your customers should feel compelled to use when asked to describe the functionality and navigation of your site. Unfortunately, that’s not always the case. Glitches, bugs, oversights and bad luck come with the territory when you own a website or run an online company. So, wouldn’t it be nice if you had the ability to see and record visitor movements onsite, so you could witness real-time issues and make almost instant improvements? Thanks to Growth Tactic #46 and live analytics, now you can. The result? Better user experience optimization–in other words, increased leads, skyrocketing sales, happy customers, and a bigger book of business.

HOW-TO

STEP ONE: Click here to learn more about National Insights™ Conversion Growth Pack. Feature number one in this must-have tool kit, “Visitor Recordings” allows you to see and record guests’ movements on your site.

STEP TWO: Sign up to begin viewing and recording your visitors as they navigate your pages. You can replay keypresses, mouse movements, scrolls and other behaviors. As you watch the live viewings and playbacks, make note of any issues your visitors have and check your conversion funnel tool to see a bigger picture of user experience.

STEP THREE:  Start addressing problem areas on your site. You can also use this resource when a specific customer calls with a question or problem regarding their visit. You can reference his/her exact recording, assist, and then troubleshoot. Don’t forget, this tool also provides great insight as to where visitors hang out, what links they click most, where they never visit, etc.

RESOURCES AND TOOLS

We’re committed to providing a deep source of information and education for our community. Find more resources in our Learn page and visit us here again for the next 100-Day Digital Growth Plan Tactic! Then, contact us for more ideas on digital growth and your website.

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