Growth Tactic #43: The Loyalty Reward Program

March 7, 2017

Encourage loyal customers to put in a good word for you—and build lead generation—with the implementation of The Loyalty Reward Program. Find out how offering a free this or a discounted that can help you secure new leads in Growth Tactic #43 for your 100-Day Digital Growth Plan. We’re offering our best tips and insights to keep you learning and growing well into 2017!

OVERVIEW – The Loyalty Reward Program

What do loyal customers and taking steps to build lead generation have to do with each other? More than you might think… When your fans are ready to rave about your brand and give you referrals – give them a little extra incentive to take action. You’ve been good to them, so they’re probably ready to pay you back by paying it forward. But it’s up to you to sweeten the pot while it’s hot. So, let’s get to it. It’s time to refer happy customers to your new loyalty program (that you’re about to develop) so that they can start sending new (qualified) leads in your direction. Let the referral circle begin!


STEP ONE: Your first order of business is determining which reward you’re going to offer your current customers when they send new leads your way. Money? Discounts? Free stuff? See our Resources and Tools section below for examples to help get your juices flowing. 

STEP TWO: Decide which tool you’d like to use for your loyalty reward program (see below for suggestions). The right resources are going to make this addition to your marketing strategy as easy as Step One, Step Two…

STEP THREE: Introduce your new program to the world and make it live. Email your contacts using SharpSpring, or your preferred marketing automation or email marketing platform. Post about your new referral program on your blog, blast the news on social media, share a press release with the world, etc. Shout your announcement loud and proud wherever you can.


We’re committed to providing a deep source of information and education for our community. Find more resources in our Learn page and visit us here again for the next 100-Day Digital Growth Plan Tactic! Then, contact us for more ideas on digital growth and your website.

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