Here’s a new way to look at holiday marketing to build customer loyalty all year long, with these email campaign tips. It’s Tactic #4, The Holiday Email Deal, another timely tactic for your 100-Day Digital Growth Plan. We’re offering our best tips and insights to keep you learning and growing well into 2017!
Overview – The Holiday Email Deal
The holidays mark a time of year when your customers are practically begging you to make them an offer they can’t refuse. They’re in a buying state of mind and you can take advantage of that, at the same time making them feel they’ve hit the jackpot. It’s a win-win for everyone, but beware–during holidays, which happen all year long, inboxes are overstuffed with countless promotions and great deals.
So, make sure your email incorporates something shiny and new. Think: snappy headlines, unbeatable offers, entertaining copy and eye-catching images. After all, this is a holiday promotion – so make your fans feel they’re getting a gift from you, their favorite brand!
STEP ONE: What’s your offer? Check out your competition to see what they’ve been up to–then make your offer even better. Review your past holiday emails so you don’t accidentally repeat last year’s deal. Spice things up with something new, unless that offer hit it out of the park, then by all means–revamp and repeat! Don’t forget, holidays happen all year, presenting more opportunities for holiday email deals. Some things to consider: Will you be using a coupon code? Landing page? BOGO deal? Percentage off? Free gift?
STEP TWO: Create your headline and copy. Then, get together with your design team to solidify a theme and overall look for your email campaign, including the initial email, reminders, follow-up deals, etc. Make sure everything is branded with your logo, company name, tagline and colors–or work in holiday colors and shift visual branding to another focus.
STEP THREE: Test it! Then analyze the results. If performance isn’t as high as you hoped, switch up a variable or two for the next holiday. If you notice a spike in conversions, start brainstorming for your next holiday offer. Remember not to spam your list with too many sales. Constant emails can decrease interest, so keep your offers timely and your list guessing!
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