Managing your brand can be like wrestling an octopus. There are so many places your brand appears, and potentially, so many hands touching it. Here’s some practical advice on how to spread the brand socially while keeping control of one of your key assets. It’s all here in Growth Tactic #35 of your 100-Day Digital Growth Plan–Build Trust with Social Branding.
Overview–Build Trust with Social Branding
As a startup or small business, or just a lean marketing team, you can create major brand impact by taking advantage of some easy-to-use graphic design tools. Spread your image on social media quickly and efficiently as you develop new formats and placements for the brand, all while maintaining a consistent, quality identity. Your social presence is one of the most important ways to communicate with your customers and prospects, so make sure you are doing everything possible to build trust with social branding. Just follow the steps below to get started.
STEP ONE: Plan the type of image you want to convey on each platform, including your Facebook page, Twitter profile, Google+/GMB profile, LinkedIn company page and others. This can be a fun, creative planning process that leads to fresh ideas for representing your brand through images geared to each of your target audiences. Always incorporate your logo, and work within your brand style and colors.
STEP TWO: Choose from the tools suggested below (Canva is among the easiest to learn) and bring your graphic ideas to life. Make sure you have at least one other pair of eyes review and comment on the finished product.
STEP THREE: Set your sizes for each piece according to criteria for the various sites. All set? Hit the launch button and unveil your image branding on every one of your social media pages at once.
Resources and Tools
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