Are you curious to know why your site isn’t ranking as high as your competitors’ sites? Find out how to optimize your site for top placement in the SERPs using today’s newest blog, Growth Tactic #26 in your 100-Day Digital Growth Plan: The Top Page Optimizers. We’re offering our best tips and insights to keep you learning and growing well into 2017! We’re sure you’ll find a page optimizer that can give you the leg-up you need to outpace the competition.
Overview — The Top Page Optimizers
We’re number one! Well, at least that’s what every business wants to be able to say when it comes to their Google search results. But there’s only room on page one for so many. Thanks to today’s “spotlight tools,” your chances of moving up in the rankings are greater than ever. We like SEOprofiler’s Top 10 Optimizer, and SEMrush’s Detailed Analysis Report, which compare the top 10 Google performers for a particular landing page based on your criteria. Find out what’s holding you back and how you can secure your rightful place in the SERPs. Prepare yourself, and your site, for New York City-style traffic.
How-to
STEP ONE: Determine three or four competitors whose sites are outperforming yours. Using SEOprofiler, SEMrush or another similar program, run the top page optimizer tool on your site.
STEP TWO: Review the results and implement one recommended change at a time. This will allow you to test how much better your site performs based on that single modification.
STEP THREE: Rerun the optimizer on your site so that you can see your new score and improvements. Check to see if your site has pushed past any of the competitors you listed in Step One. Continue to implement new recommendations one by one and repeat the process.
Resources and Tools
- SEOprofiler—Sign up for your free account. In the left-hand column under Page Optimization, find the Top 10 Optimizer. Choose one of four subscriptions to help you achieve your goals (cost involved).
- SEMrush—Detailed Analysis Report (cost involved).
- SEO basics: 22 essentials you need for optimizing your site
- Optimize for Mobile Like You Do for Desktop
We’re committed to providing a deep source of information and education for our community. Find more resources in our Learn page and visit us here again for the next 100-Day Digital Growth Plan Tactic! Then, contact us for more ideas on digital growth and your website.