Growth Tactic #25: Promote a Giveaway on Social Media

February 9, 2017

Generate excitement about your brand quickly and easily with Growth Tactic #25 in our 100-Day Digital Growth Plan: Promote a Giveaway on Social Media. Learn how to promote a social media giveaway, whether it’s hosted on one of your social platforms, your blog, or another site. The right tactics are sure to help increase brand awareness, drive traffic, create loyal and enthusiastic followers and more!

Overview – Promote a Giveaway on Social Media

Guess who likes free stuff? Everyone! When you do a social media giveaway right…you can’t go wrong. Even though only one person (or a few people) win the actual prize – ALL of your entrants, as well as your brand, end up winning, too. It’s a win-win-win! How so? Well, you’ve given all of your fans a little joy and something to look forward to, and (by using the steps below) there’s a good chance your site could see a spike in traffic, your brand could gain additional exposure, and your social channels might get some extra love. So, whether you’re interested in hosting a giveaway on your blog or doing a big push directly from your social platforms, get ready to transform into a sweepstakes superstar.   


STEP ONE: It’s all in the details. When it comes to your giveaway, you’ve got a lot to consider: How will people enter for their chance to win? What’s the prize? Where will you host it? What’s your ultimate goal? Be creative. Each step should be fun and easy for your fans…and make the prize something worth competing over! Stuck? A little inspiration can go a long way.

STEP TWO: Determine which of the tools in our Resources and Tools section below is the right fit for your sweepstakes, based on your answers to the questions in Step One. Make sure you understand the giveaway rules and laws before you launch.

STEP THREE: It’s “go” time! Spread the word about your giveaway via your social channels, blog, website, newsletter and giveaway sites. Continue advertising and promoting your giveaway until the winner is chosen. And make sure your giveaway doesn’t outrun its welcome – keep it short and sweet.

Resources and Tools

We’re committed to providing a deep source of information and education for our community. Find more resources in our Learn page and visit us here again for the next 100-Day Digital Growth Plan Tactic! Then, contact us for more ideas on digital growth and your website.

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