Growth Tactic #22: Your CTA—Make it Personal

February 6, 2017

What does it take to get a response? Well, it might all depend on your call-to-action. Learn more about what makes the difference for great conversion growth in Growth Tactic #22: Your CTA—Make it Personal, our latest blog for your 100-Day Digital Growth Plan.

Overview: Your CTA—Make it Personal

We talked about A/B Testing your calls-to-action for better response in Growth Tactic #2. Now, let’s go a little deeper and look at your customer profile for ways to craft the ideal CTA. You’re trying to understand what makes your customers take action, how to push their buttons, so they’ll—yes—so they’ll push your button. What do we mean by going a little deeper? You probably have run tests on the CTA size, location and colors, but perhaps you’ve overlooked the crucial factor of content. How you shape the very limited amount of copy in a CTA should take into account the personal factors that set you apart from the competition, those things your customers care about.


STEP ONE: Take a strategic step and use one of the popular platforms that will help you understand what makes a strong CTA and how to set up your A/B tests. Two favorites are shown in our Resources & Tools section, including VWO (Visual Website Optimizer) and Optimizely.

STEP TWO: The goal is to “make it personal,” so make sure you think about customer profiles. Knowing which products and services have worked for them and why, should help shape your CTA copy to increase response, thereby growing conversions and attracting new customers.

STEP THREE: Now, you’re ready to set up a carefully crafted A/B test, or several. The more data you gather—by letting tests run for an extended time—the more useful your results will be. You can keep experimenting over time, as new products or services are added to your mix, so you’ll always be on top of the market, and well ahead of your conversion goals.

Resources & Tools

We’re committed to providing a deep source of information and education for our community. Find more resources in our Learn page and visit us here again for the next 100-Day Digital Growth Plan Tactic! Then, contact us for more ideas on digital growth and your website.

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