The more distant and impersonal our virtual world becomes, the more we crave some kind of relationship through our internet connections. That’s why you need to Engage New Users with an Email Welcome. It’s Growth Tactic #19, the newest entry in our 100-Day Digital Growth Plan blog series.
Overview — Engage New Users With an Email Welcome
Doing business online needs to feel just as personal as an office meeting and a handshake deal. How can you possibly achieve that kind of contact and build relationships without in-person visits to every new customer? We have the answer: engage each one with a well-crafted email welcome. Here are the easy steps to making it work for your business.
STEP ONE: So, no pressure, but the greeting or offer you send your newbies in this email welcome will set the tone for the rest of your relationship with them. Think of what emotion you want them to feel, and what kind of response you want to prompt. Congratulate them on their excellent choice of your product or service, and prove their wisdom by offering an added discount or extended rate on an already-discounted deal…or another offer. Decide what best fits your customer profile.
STEP TWO: Construct the right style of email for your business image and your new client’s likely expectations. You can make it a straightforward, old-school text letter, with a personal welcome message but no-nonsense appearance; or, gain more visual impact with an HTML format that includes some graphic elements. It all depends on who you are as a business, and what will make your new customer feel most “at home.”
STEP THREE: Use your email platform to set up automated triggers and let the system work for you. You’ll increase efficiency and be less likely to miss a chance for engaging new customers. Review the sites in our Resources and Tools section below for detailed steps on the best ways to use this key growth tactic.
Resources and Tools
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