Google Reveals Effect of Shortened URLs

April 12, 2011

If you use shortened URLs in any of your SEO work you don’t have to worry about its effect on SEO. Google’s Matt Cutts revealed that custom URL links will function like any other URL in the search engine.

The use of shortened URLs has become a popular topic since the rise of social media sites such as Twitter and Facebook. If you want to use social media in your SEO strategy there should be no problem with the links and the use of social media will help your business.

He said that almost URL shorteners like bit.ly or goog.le will have a 301 or permanent redirect message, which will then pass the PageRank and flow through with the anchor text.

This will not harm your SEO efforts because redirects on your links will show up as the full link to search engines, helping you build your links’ value. This way, you can link to your web site from your social media profiles and gather link juice from a number of sources.

In the past, social networking sites did not have an influence on SEO, but now that more social results are being returned in search engines to help users find what they are looking for, SEO companies have begun implementing social media and networking to build brands online.

If you are interested in building your business on the Internet, talk with your SEO company about how to start and maintain a presence in social media and how optimized content and profiles can help you rank better online.

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